Earl Lee

Earl in Rome Italy

Hi, my name is Earl Lee

I'm the co-founder & CEO of HeadsUp. We help GTM teams at B2B SaaS companies nurture and convert their customers using product usage data, machine learning, and analytics. Our product predicts when a user or company might upgrade to higher tiers, explains why, and embeds this context into sales reps' workflows so businesses can drive more revenue. We raised $8.3M from VCs including 645 Ventures, Wing, firstminute, and Character as well as GTM executives at top PLG companies such as Miro, Asana, and Amplitude.

Previously, I spent six years building FiscalNote (NYSE: NOTE). As employee #3, I helped the company grow to 150+ employees and $10M+ ARR, helped build the initial MVP as a software engineer, and iterated toward product-market fit and scale as a product manager. Most importantly, I founded the growth and analytics function there, inspiring me to start HeadsUp.

While exploring what to build after FiscalNote, I spent time as an MS/MBA candidate at Harvard Business School and a fellow at Costanoa Ventures, where I worked on deals across a wide range of Seed, Series A, and even follow-on Series B B2B SaaS investments.

I'm a software engineer by training, having received my BS in Computer Science at Yale and interning at Google as an undergrad.


I'm an avid weightlifter, runner, and photographer. One of my favorite weekend activies is to post up at a coffee shop and read, think, and tinker. In the absence of a coffee shop, I like to make my own pourovers.